Here are 7 effective ways in which you can boost your online sales:

Set Targeted Pricing

Each seller may have their products listed on different E-Commerce websites(including their own website) within India, and even abroad. Each website has their own loyal customer base. The amount a customer is willing to pay for a product also varies with geography. For instance, a customer in the US may be willing to pay much more for a product than a customer in India, if the product is readily available in India and scarce in the US. Similar products may be selling at different price points in different websites. While a seller may incur the same cost for a product listed on different websites, he/she should employ differential pricing depending upon the target customer, considering all the above factors.

Leverage Different Social Media Channels to Create Brand Awareness

As an E-Commerce business, you should have footprints across all social media platforms to  drive traffic and sales to your E-Commerce store. This also lets you engage audiences, tap into influencer networks, and build brand awareness.

Every social media network has its specific audience, strengths, and weaknesses. However, Facebook and Instagram are where the most conversions may happen.

Understanding your specific target consumer’s habits on different social media platforms can significantly inform your E-Commerce success.

Numerous social media content marketing, listening, and scheduling tools help make your job easier and grow E-Commerce sales.

Use scarcity to get people to act

Often, FOMO(Fear of Missing Out) is a great way to trigger action from customers. For example, you can show stock quantities on product pages to trigger customers’ fears of missing out. Another way to tap into a scarcity mindset is through competition. Some stores do this by showing how many people are browsing or have bought a particular product.. So, if customers see the product as a finite, vanishing commodity, they will see merit in buying the product instantly, and it will lead to higher E-Commerce sales.

Create a Money Back Guarantee

Online shoppers can’t physically touch or try out a product, so they need the added assurance of a reputable seller and a quality product. One method to build that trust is to have a money back guarantee. However, there are some perceived risks associated with full or partial refunds as  some customers will take these as E-Commerce loopholes and try to take advantage.

One way to protect yourself is to put a time constraint. For example, you can have the guarantee last for 10 days or 30 days , depending upon the specifics of the product. You can also establish certain conditions for the validity of the guarantee.

Build Good Reviews and Ratings for your Products, and Offer Social Proof of the Fitness of your Product

Reviews and ratings for your products are important. Buyers are more likely to buy products with good ratings and positive reviews. However, to maintain authenticity, it is not advisable to completely remove negative reviews. Rather they should be seen as an opportunity for improvement to build a better product and brand.

 Celebrity and influencer driven marketing can help boost E-Commerce sales especially on social media, as influencers gain a lot of trust among their followers. However, choose the influencer wisely, as they should be able to relate themselves and their audience with the product they are endorsing.

Use paid traffic to promote your sales (Facebook, Twitter, Instagram)

Besides organic social media marketing, add paid social ads to your E-Commerce marketing strategy.

Only existing followers can see the content you share on your social media accounts. Paid ads let you reach a new audience if you want to increase E-Commerce sales.

Social media platforms offer extensive options to target the right people with sponsored content. You can reach people according to demographics like location, buying interests, age, or gender to find your ideal E-Commerce target audience.

Make sure you’re regular with your content, as people do not respond well to sporadic content. Schedule ads and make a paid ads calendar to stay ahead and increase E-Commerce sales consistently over time.

Remember, your paid campaigns don’t always have to be about your products. Showing behind-the-scenes videos of how your business works also goes a long way toward building customer relationships and loyalty.

Track user engagement and find what works

There are several E-Commerce KPIs and metrics that you can track to improve your store’s performance. Your online store, analytics software, social media, and other E-Commerce tools capture a huge amount of data that can boost revenue.

Depending on the stage of your E-Commerce business, the engagement metrics you’ll track will vary. For example, during the initial phase,  metrics like  average order value will take Analysing customer behaviour can help you better target your products and services and boost your online revenue.

Acutas is committed to help you scale up your E-Commerce business and boost revenue. We are preferred sellers on Flipkart and Amazon, and have our presence on other leading E-Commerce channels as well, which will give unparalleled reach to your products if you choose to partner with us for online sales. With our rich experience in this field, we can help you decide the target prices and audience for your products. As your E-Commerce partner, we will also help you manage your entire supply chain and returns as well. Thus, partnering with Acutas will definitely give a boost to your 

E-Commerce business.